How to build a brand
Learn how to grow your side hustle into a full-fledged brand—from researching your target audience, figuring out your brand values, and finding your brand personality, to creating your brand name and identity.
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In this course
Research your target audience
Identify your brand values
Find your brand personality
Create your brand name and identity
Course outline:
Module 1: What is a brand?
Introduction
What is a brand?
What can you brand?
Module 2: Conduct market research
Understand your target audience
Study your competitors
Find what sets you apart
Module 3: Identify your brand
Define your brand values
Create your brand drivers
Figure out your brand personality
Module 4: Express your brand
Create a brand name
Write your brand story
Refine your brand voice
Create a visual identity for your brand
Congratulations
Fulfilling your ideas on demand
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